Where It Started TONES started on a job site in Toronto. Our founder spent years working as a General Contractor navigating high-decibel environments — heavy machinery, power tools, urban construction. The hearing protection available was either disposable foam that hurt after an hour or bulky industrial gear that made you look like you were defusing a bomb. Nothing fit well. Nothing looked good. And nothing matched his skin. That frustration became the brief. He wanted an earplug that worked without announcing itself — something that disappeared into your skin instead...
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